Year: 2017

Techniques and Tips: Producing Indoor P.O.P

Although P.O.P. displays and graphics and not a novel idea, they represent a major opportunity for sign shops looking to maximize their revenue.

Applications for P.O.P. displays range from soft signage (textiles) to roll-up displays and stands. Typically in demand among the same customer base of retailers who already buy outdoor durable banners from sign makers, the average selling price of POP graphics is 75 percent higher per square foot than the average selling price of outdoor vinyl. This potential for growth, coupled with the increased availability of media options, creates a substantial market opportunity. By learning about the changes in the industry, sign makers can capitalize on this to create eye-catching indoor P.O.P. displays and graphics.

Check out our Vinyl Banner Displays here

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Magic to Attend SGIA Next Week

WEST SPRINGFIELD, MA, USA – October 15, 2014 – Coveris™ Advanced Coatings Digital Imaging division, a global market leader in the development and fulfillment of high performance digital imaging substrates, best known for their Magic brand products, will be attending SGIA Expo in Las Vegas, Nevada, October 22-24. Magic wants to take this opportunity to extend an invitation to the show and to its booth, #325!

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Utilizing Today’s Media for Trade Show Success

From technical conferences to retail exhibitions and beyond, there are trade shows to address just about every topic. In the hectic trade show environment, hundreds of companies are clamoring for the spotlight. Amidst the buzz, the sign industry professionals that create the most innovative, compelling signage are the ones that will achieve the most success.

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Magic Introduces ECOSATIN PSA

WEST SPRINGFIELD, MA, USA – July 22, 2014 – Coveris™ Advanced Coatings Digital Imaging division, a global market leader in the development and fulfillment of high-performance digital imaging substrates, announced the introduction of Magic® ECOSATIN PSA today. ECOSATIN PSA is a satin paper with a pressure sensitive adhesive. ECOSATIN PSA offers an economical solution by eliminating the step of applying a mounting film. ECOSATIN PSA is one-side printable and is designed to offer exceptional print performance with Solvent, Eco-Solvent and UV Cure printing systems.

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Wallcovering Applications For Home and Beyond

Specialty applications like fabrics and wallcoverings are becoming increasingly more common in the sign industry. This is due in large part to the value that many places on the ability to decorate the spaces they operate. Vendors and homeowners are generally willing to pay more money to create a desired look or atmosphere.

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Choosing the Right Films for Window Graphics

Point-of-purchase (POP) graphics and displays continue to provide a major revenue-generating opportunity for signmakers. According to the Specialty Graphic Imaging Association’s (SGIA’s) recently published 2013 Market Trends & Product Specialties Benchmarking Report, retail stores currently represent the largest market served by sign and graphics companies, while banners, indoor wall graphics, and window displays are among the product categories that see the highest demand.

Vinyl Banners

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Magic Introduces PEBBLE & WEAVE Wallcoverings

MATTHEWS, NC, USA – March 3, 2014 – Exopack Advanced Coatings, a member of Exopack Holdings SA, and a global and highly respected leader in the development, manufacture and distribution of precision coated papers, films and specialty substrates for imaging, electronic, medical, optical and security technologies, introduced two new wallcovering products today, Magic® PEBBLE and WEAVE.

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