Choosing the Right Films for Window Graphics

Point-of-purchase (POP) graphics and displays continue to provide a major revenue-generating opportunity for signmakers. According to the Specialty Graphic Imaging Association’s (SGIA’s) recently published 2013 Market Trends & Product Specialties Benchmarking Report, retail stores currently represent the largest market served by sign and graphics companies, while banners, indoor wall graphics, and window displays are among the product categories that see the highest demand.

Vinyl Banners

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Choosing the Right Films for Window Graphics, Jennifer Chagnon, Sign Media Canada, April 2014