From technical conferences to retail exhibitions and beyond, there are trade shows to address just about every topic. In the hectic trade show environment, hundreds of companies are clamoring for the spotlight. Amidst the buzz, the sign industry professionals that create the most innovative, compelling signage are the ones that will achieve the most success.
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Utilizing Today’s Media for Trade Show Success, Jennifer Chagnon, Signindustry.com, August 2014