The Magic® brand, originally created in 1993, was a digital print media pioneer. Magic® earned a reputation for delivering innovative, high quality wide-format media to the graphics, proofing, engineering, photographic, and fine art reproduction industries. This continues to this day. Dietzgen Corporation acquired Magic Digital Imaging from Coveris in September 2016. The acquisition brought the strengths of Dietzgen converting and distribution services together with the strengths of the Magic® brand and product portfolio.
The award-winning Magic® portfolio includes universally compatible products as well as best in class solutions optimized for each segment of the wideformat print market. Magic® products include canvas, photo paper, poster paper, matte paper, banner, vinyl, photorealistic paper, display film, backlit film, clear and matte film, pressure sensitive, textile, wall decor, and fine art rag.